KPI Library
499 KPIs across marketing, finance, operations, and more.
Above 3 Days Open SR Demo
Account Penetration Rate
Analytical
Accounts Payable Processing Time
Operational
Accounts Payable Processing Time
Operational
Accounts Receivable Turnaround Time
Operational
Accounts Receivable Turnaround Time
Operational
Active Supplier Count
Operational
Ad Campaign Approval Time
Operational
Ad Impressions
Operational
Ad Spend Efficiency
Analytical
Adherence to Preventive Maintenance Schedule
Operational
Asset Turnover Ratio
Analytical
Asset Turnover Ratio
Analytical
Audit Readiness Score
Operational
Audit Readiness Score
Operational
Average Call-to-Meeting Ratio
Operational
Average Deal Size
Strategic
Average Order Value (AOV)
Operational
Average Production Line Speed
Operational
Average Response Time to Tickets
Analytical
Average Revenue Per Unit (ARPU)
Analytical
Average Run Time per Batch
Operational
Average Time to Close Tickets
Operational
Backorder Rate
Analytical
Backorder Rate
Operational
BD RFT Copy
Bounce Rate
Analytical
Brand Awareness Index
Strategic
Brand Awareness Index
Strategic
Break-Even Analysis
Analytical
Break-Even Analysis
Analytical
Budget Adherence Rate
Operational
Budget Adherence Rate
Operational
Budget Variance Analysis
Analytical
Budget Variance Analysis
Analytical
Campaign Return on Investment
Strategic
Capacity Load Analysis
Analytical
Capacity Utilization
Strategic
Capacity Utilization Rate
Strategic
Capital Expenditure Efficiency
Strategic
Capital Expenditure Efficiency
Strategic
Capital Structure Analysis
Analytical
Capital Structure Analysis
Analytical
Carbon Footprint (Sustainability KPIs)
Strategic
Cash Conversion Cycle
Analytical
Cash Conversion Cycle
Analytical
Cash Flow Adequacy Ratio
Operational
Cash Flow Adequacy Ratio
Operational
Cash-to-Cash Cycle Time
Strategic
Churn Rate
Strategic
Churn Rate
Strategic
Click-Through Rate (CTR)
Analytical
Competitor Analysis Metrics
Analytical
Competitor Price Comparison
Analytical
Compliance Reporting Timeliness
Operational
Compliance Reporting Timeliness
Operational
Content Engagement Rate
Strategic
Content Publishing Timeliness
Operational
Contract Approval Cycle Time
Operational
Contract Compliance Rate
Strategic
Contract Renewal Rate
Operational
Contract Utilization Rate
Analytical
Contract Utilization Rate
Analytical
Contract Value Leverage
Strategic
Contribution Margin Analysis
Analytical
Contribution Margin Analysis
Analytical
Conversion Rate
Analytical
Cost Avoidance Effectiveness
Analytical
Cost of Goods Sold (COGS)
Strategic
Cost of Goods Sold (COGS) Analysis
Analytical
Cost of Goods Sold (COGS) Analysis
Analytical
Cost of Poor Quality (COPQ)
Strategic
Cost per Acquisition (CPA)
Analytical
Cost per Click (CPC)
Analytical
Cost per Lead (CPL)
Strategic
Cost Per Purchase Order
Analytical
Cost per Service Incident
Analytical
Cost per Social Media Post
Operational
Cost per Unit Analysis
Analytical
Cost Reduction Achievement
Operational
Cost Reduction Achievement
Operational
Cost Savings through Strategic Sourcing
Strategic
Cost Savings through Strategic Sourcing
Strategic
Cost to Produce by Shift
Analytical
Cost-to-Serve Analysis
Analytical
Cost-to-Serve Ratio
Strategic
Current Ratio
Strategic
Current Ratio
Strategic
Customer Acquisition Cost (CAC)
Strategic
Customer Acquisition Cost (CAC)
Strategic
Customer Acquisition Cost (CAC)
Strategic
Customer Advocacy Rate
Analytical
Customer Churn Prediction Accuracy
Analytical
Customer Complaint Resolution Rate
Analytical
Customer Complaint Resolution Time
Operational
Customer Credit Available
Customer Credit Limit
Customer Feedback Score
Analytical
Customer Feedback Score
Analytical
Customer Feedback Score
Analytical
Customer Fill Rate
Strategic
Customer Follow-Up Rate
Operational
Customer Inquiry Response Time
Operational
Customer Lifetime Value (CLV)
Strategic
Customer Lifetime Value (CLV)
Strategic
Customer Lifetime Value (CLV)
Strategic
Customer Order Fill Rate
Strategic
Customer Retention Rate
Strategic
Customer Retention Rate
Strategic
Customer Retention Rate
Strategic
Customer Review Count
Operational
Customer Satisfaction Index (CSI)
Strategic
Customer Segmentation Effectiveness
Analytical
Customer Service Level
Strategic
Customer Upsell and Cross-Sell Rate
Strategic
Customer Wait Time
Operational
Cycle Time Analysis
Analytical
Cycle Time for Order Fulfillment
Operational
Daily Active Users (DAUs)
Operational
Daily Call Volume
Operational
Daily Cash Position
Operational
Daily Cash Position
Operational
Daily Maintenance Completion Rate
Operational
Daily Maintenance Completion Rate
Operational
Days Payables Outstanding (DPO)
Strategic
Days Payables Outstanding (DPO)
Strategic
Days Sales Outstanding (DSO)
Strategic
Days Sales Outstanding (DSO)
Strategic
Dead Stock Analysis
Analytical
Deal Loss Reasons Analysis
Analytical
Debt-to-Equity Ratio
Strategic
Debt-to-Equity Ratio
Strategic
Defect Density
Strategic
Delivery Lead Time
Strategic
Demand Forecast Accuracy
Analytical
Demand-Supply Variability Ratio
Analytical
Demo-to-Close Ratio
Operational
Demographic Analysis Metrics
Analytical
Discount % on Base Amount
Discount Impact Analysis
Analytical
Downtime Due to Service Issues
Operational
Downtime Rate
Strategic
e-Procurement Adoption Rate
Operational
Earnings Before Interest and Taxes (EBIT)
Strategic
Earnings Before Interest and Taxes (EBIT)
Strategic
Economic Value Added (EVA)
Strategic
Economic Value Added (EVA)
Strategic
Email Click Rate
Analytical
Email Open Rate
Analytical
Energy Cost per Unit Produced
Strategic
Energy Utilization Effectiveness
Analytical
Equipment Failure Rate
Analytical
Event Attendance Rate
Operational
Expense Processing Time
Operational
Expense Processing Time
Operational
Expense to Revenue Ratio
Analytical
Expense to Revenue Ratio
Analytical
Field Service Productivity
Analytical
Field Service Profitability
Strategic
Field Technician Travel Time
Operational
Financial Close Cycle Time
Operational
Financial Close Cycle Time
Operational
Financial Data Integrity Rate
Operational
Financial Data Integrity Rate
Operational
Financial Forecast Accuracy
Analytical
Financial Forecast Accuracy
Analytical
Financial Leverage Ratio
Strategic
Financial Leverage Ratio
Strategic
First Contact Resolution Rate
Operational
First Pass Yield (FPY)
Operational
First Pass Yield (FPY)
Strategic
First-Time Fix Rate (FTFR)
Strategic
Fixed vs Variable Cost Ratio
Analytical
Fixed vs Variable Cost Ratio
Analytical
Follow-Up Rate
Operational
Forecast Accuracy for Cash Flow
Operational
Forecast Accuracy for Cash Flow
Operational
Forecast Accuracy for Demand
Analytical
Fraud Detection Rate
Operational
Fraud Detection Rate
Operational
Free Cash Flow
Strategic
Free Cash Flow
Strategic
Freight Bill Accuracy
Operational
Freight Cost Analysis by Mode
Analytical
Gross Margin
Strategic
Gross Profit Margin
Strategic
Gross Profit Margin
Strategic
GST
Hourly Output per Line
Operational
Inbound Freight Lead Time
Operational
Influencer Marketing ROI
Analytical
Interest Coverage Ratio
Analytical
Interest Coverage Ratio
Analytical
Inventory Accuracy
Analytical
Inventory Accuracy
Operational
Inventory Days of Supply (DOS)
Operational
Inventory Turnover Ratio
Strategic
Inventory Turnover Ratio
Strategic
Inventory Turnover Ratio
Strategic
Inventory Turnover Ratio
Strategic
Invoice Accuracy Rate
Operational
Invoice Accuracy Rate
Operational
Invoice Accuracy Rate
Operational
Invoice Processing Time
Operational
Invoice Rejection Rate
Operational
Invoiced Quantity
Item Price
Keyword Performance Trends
Analytical
Labor Overtime Rate
Operational
Labor Productivity
Strategic
Labor Utilization Efficiency
Operational
Landed Cost per Unit
Analytical
Landing Page Conversion Rate
Analytical
Lead Quality Score
Strategic
Lead Response Time
Analytical
Lead Response Time
Operational
Lead-to-Customer Conversion Rate
Strategic
Lead-to-Opportunity Ratio
Analytical
Line Stoppage Incidents
Operational
Liquidity Ratio Trends
Analytical
Liquidity Ratio Trends
Analytical
Logistics Cost per Unit
Analytical
Logistics Network Efficiency
Strategic
Machine Availability
Operational
Machine Changeover Time
Strategic
Machine Downtime per Shift
Operational
Maintenance Contract Renewal Rate
Strategic
Maintenance Cost per Hour
Analytical
Market Share Growth
Strategic
Market Share Percentage
Strategic
Marketing Budget Utilization Rate
Operational
Marketing Campaign Completion Rate
Operational
Marketing Response Rate
Operational
Marketing ROI
Strategic
Marketing Team Utilization Rate
Operational
Marketing-Qualified Leads (MQLs)
Strategic
Material Utilization Efficiency
Analytical
Material Yield Percentage
Operational
Maverick Spend Percentage
Analytical
Mean Time Between Failures (MTBF)
Analytical
Mean Time Between Failures (MTBF)
Analytical
Mean Time to Repair (MTTR)
Strategic
Mean Time to Repair (MTTR)
Analytical
Missed SLA Penalties
Operational
Monthly Active Users (MAUs)
Operational
Net Profit Margin
Strategic
Net Profit Margin
Strategic
Net Promoter Score (NPS)
Strategic
Net Promoter Score (NPS)
Strategic
Net Promoter Score (NPS)
Strategic
Net Working Capital (NWC) Trends
Analytical
Net Working Capital (NWC) Trends
Analytical
New vs Returning Visitor Ratio
Operational
Number of Blogs Published
Operational
Number of Financial Errors
Operational
Number of Financial Errors
Operational
Number of Leads Generated
Operational
Number of Leads Generated
Operational
Number of Open Tickets
Operational
Number of Opportunities Created
Operational
Number of Repeat Service Calls
Operational
Number of Service Requests
Operational
Number of Social Media Posts
Operational
Number of Tickets Handled per Technician
Operational
On-Time Delivery Analysis
Analytical
On-Time Delivery Rate
Operational
On-Time Delivery Rate
Operational
On-Time In-Full (OTIF)
Analytical
On-Time Service Delivery Rate
Operational
Operating Cash Flow
Strategic
Operating Cash Flow
Strategic
Operating Expense Ratio (OER)
Analytical
Operating Expense Ratio (OER)
Analytical
Operational Expense Trends
Operational
Operational Expense Trends
Operational
Operator Training Completion Rate
Operational
Opportunity-to-Win Ratio
Analytical
Order Accuracy Percentage
Operational
Order Cycle Time
Operational
Order Cycle Time Insights
Analytical
Order Delivery Lead Time
Operational
Order Fill Rate Analysis
Analytical
Order Fulfillment Accuracy
Operational
Order Fulfillment Rate
Operational
Order Lead Time Variability
Analytical
Order Picking Accuracy
Operational
Order Variability Impact
Analytical
Order-to-Delivery Time (OTD)
Operational
Orders
Organic Traffic Growth
Analytical
Outbound Freight Lead Time
Operational
Overall Equipment Effectiveness (OEE)
Strategic
Overdue Receivables Percentage
Operational
Overdue Receivables Percentage
Operational
Overhead Cost Analysis
Analytical
Overhead Cost Analysis
Analytical
Packaging Utilization Rate
Operational
Parts Inventory Accuracy
Operational
Parts per Million (PPM) Defect Rate
Operational
Parts Replacement Cost Analysis
Analytical
Payables Turnover Ratio
Analytical
Payables Turnover Ratio
Analytical
Payment Terms Alignment
Analytical
Payroll Error Rate
Operational
Payroll Error Rate
Operational
Percentage of Repeat Visitors
Operational
Percentage of Revenue from New Customers
Strategic
Percentage of Unplanned Downtime
Operational
Perfect Order Rate
Strategic
Pick-and-Pack Cycle Time
Operational
Predictive Analytics for Maintenance
Analytical
Predictive Maintenance Accuracy
Analytical
Price Realization
Analytical
Procurement Compliance Efficiency
Operational
Procurement Cost Analysis
Analytical
Procurement Cost Reduction
Strategic
Procurement Cycle Time
Strategic
Procurement Efficiency Cost
Operational
Procurement Efficiency Index
Strategic
Procurement Lead Time Trend
Analytical
Procurement Resilience Score
Strategic
Procurement ROI
Strategic
Procurement ROI
Strategic
Procurement Savings Achievement
Analytical
Product Launch Success Rate
Strategic
Product Lifecycle Profitability
Strategic
Product Mix Analysis
Analytical
Production Bottleneck Analysis
Analytical
Production Cost per Unit
Strategic
Production Cost Variance
Analytical
Production Downtime
Operational
Production Downtime Root Causes
Analytical
Production Error Rate
Operational
Production Plan Adherence
Operational
Production Profit Margin
Strategic
Production Rework Time
Operational
Production Schedule Adherence
Strategic
Production Schedule Adherence
Strategic
Production Volume Growth Rate
Strategic
Profit Margin per Product
Strategic
Profitability by Customer Segment
Analytical
Profitability by Product Line
Analytical
Profitability by Product Line
Analytical
Profitability by Service Segment
Analytical
Purchase Order Accuracy Rate
Operational
Purchase Order Processing Cost
Operational
Purchase Order Processing Time
Operational
Purchase Price Variance (PPV)
Analytical
Quality Inspection Pass Rate
Analytical
Quick Ratio
Strategic
Quick Ratio
Strategic
Quota Attainment
Analytical
Receivables Turnover Ratio
Analytical
Receivables Turnover Ratio
Analytical
Recurring Incident Analysis
Analytical
Repeat Purchase Rate
Operational
Requisition Processing Time
Analytical
Response Time to Customer Inquiries
Operational
Return on Assets (ROA)
Strategic
Return on Assets (ROA)
Strategic
Return on Capital Employed (ROCE)
Analytical
Return on Capital Employed (ROCE)
Analytical
Return on Equity (ROE)
Strategic
Return on Equity (ROE)
Strategic
Return on Invested Capital (ROIC)
Strategic
Return on Invested Capital (ROIC)
Strategic
Return Rate (Defects/Quality Issues)
Operational
Returned Orders Percentage
Operational
Revenue by Region
Analytical
Revenue from Value-Added Services
Strategic
Revenue Growth Rate
Strategic
Revenue Growth Rate
Strategic
Revenue Impact of Supply Chain
Strategic
Revenue per Service Contract
Analytical
Rework Percentage
Analytical
Risk Mitigation Coverage
Strategic
Root Cause Analysis Frequency
Analytical
Safety Incident Rate
Operational
Sales
Sales Administrative Time Percentage
Operational
Sales Call Effectiveness
Analytical
Sales Cycle Efficiency
Operational
Sales Cycle Length
Strategic
Sales Forecast Accuracy
Strategic
Sales Funnel Leakage
Analytical
Sales Growth Attributed to Marketing
Strategic
Sales including Discount with GST
Sales minus Discount given
Sales minus Discount given with GST
Sales Pipeline Velocity
Analytical
Sales Productivity
Strategic
Sales Return Amount
Sales Return Quantity
Sales ROI
Strategic
Sales Team Utilization Rate
Operational
Sales Training Completion Rate
Operational
Sales Trend Analysis
Analytical
Sales with GST
Salesperson Productivity
Analytical
Savings Accuracy Index
Analytical
Scrap and Rework Costs
Operational
Scrap per Shift
Operational
Scrap Rate
Strategic
Search Engine Ranking Position
Analytical
Service Contract Coverage
Strategic
Service Cost per Hour
Operational
Service Cost Variance
Strategic
Service Delivery Time Analysis
Analytical
Service Incident Trend Analysis
Analytical
Service Level Agreement (SLA) Compliance
Strategic
Service Order Accuracy Rate
Operational
Service Order Completion Rate
Analytical
Service Profit Margin
Strategic
Service Revenue Growth Rate
Strategic
Service Team Effectiveness
Analytical
Service Utilization Rate
Strategic
Service Workflow Efficiency
Operational
Setup Time Efficiency
Analytical
Share of Voice
Strategic
Social Media Engagement Rate
Strategic
Social Media Follower Growth
Analytical
Sourcing Cycle Time
Operational
Sourcing Risk Coverage
Strategic
Spend Analysis by Category
Analytical
Spend Compliance Rate
Strategic
Spend Concentration by Supplier
Analytical
Spend Managed Under Contracts
Operational
Spend to Revenue Ratio
Strategic
Spend Under Management
Strategic
Strategic Account Penetration
Strategic
Strategic Inventory Allocation
Strategic
Strategic Supplier Coverage
Strategic
Strategic Supplier Coverage
Strategic
Supplier Capacity Optimization
Analytical
Supplier Capacity Utilization
Analytical
Supplier Compliance Rate
Analytical
Supplier Consolidation Index
Strategic
Supplier Defect Rate
Analytical
Supplier Delivery Reliability
Strategic
Supplier Diversity Index
Strategic
Supplier Fill Rate
Analytical
Supplier Fulfillment Efficiency
Operational
Supplier Innovation Contribution
Strategic
Supplier Lead Time Analysis
Analytical
Supplier Lead Time Variability
Analytical
Supplier On-Time Delivery (OTD)
Operational
Supplier On-Time Delivery Rate
Operational
Supplier Performance Index
Strategic
Supplier Performance Index
Strategic
Supplier Performance Tracking
Analytical
Supplier Relationship Strength
Strategic
Supplier Rework Rate
Operational
Supplier Risk Index
Strategic
Supplier Scorecard Performance
Operational
Supply Chain Bottleneck Identification
Analytical
Supply Chain Cycle Time Analysis
Analytical
Supply Chain Resilience Index
Strategic
Supply Chain ROI
Strategic
Sustainability Metrics (Carbon Emissions)
Strategic
Sustainable Procurement Percentage
Strategic
Tax Filing Accuracy
Operational
Tax Filing Accuracy
Operational
Technician Response Time
Operational
Technician Scheduling Efficiency
Operational
Technician Utilization Rate
Strategic
Territory Growth Rate
Strategic
Throughput Rate
Strategic
Time Spent on Site
Analytical
Total Discount Given on Base Amount
Total Shareholder Return (TSR)
Strategic
Total Shareholder Return (TSR)
Strategic
Total Supply Chain Cost (%)
Strategic
Transit Time Efficiency
Operational
Unclaimed SR
Units Produced per Hour
Operational
Unresolved Invoice Count
Operational
Unresolved Invoice Count
Operational
Upsell and Cross-Sell Revenue
Strategic
Uptime Percentage
Analytical
Urgent Procurement Percentage
Operational
Video View Count
Operational
Warehouse Utilization
Operational
Warranty Claim Trend Analysis
Analytical
Warranty Cost as % of Revenue
Strategic
Warranty Repair Completion Time
Operational
Waste Reduction Percentage
Strategic
Webinar Registrations
Operational
Website Conversion Rate
Analytical
Website Traffic Growth
Strategic
Win Rate Percentage
Strategic
Work-in-Progress (WIP) Inventory Trends
Analytical
Work-In-Progress (WIP) Trends
Analytical
Worker Efficiency Variability
Analytical
Workforce Utilization Rate
Operational
Working Capital Analysis
Analytical
Working Capital Analysis
Analytical
Working Capital Turnover
Strategic
Working Capital Turnover
Strategic
Yield Trend Analysis
Analytical