INSIA connects primary sales, secondary sales, field-force activity, targets, returns, and schemes to show sales leaders exactly which distributors, field force, SKUs, and reps need action today.
Trusted by manufacturing teams managing complex dealer & distributor networks

















Month-end arrives and the numbers don't add up. By the time the MIS report explains why, the quarter has already moved on.
Primary sales look fine — but secondary is quietly slowing.
Returns are hiding the true decline behind healthy dispatch.
ASM reviews happen after the damage is already done.
Field force churn only shows up once billing has already stopped.
Reps report coverage, but assortment on the shelf doesn't improve.
Schemes drive dispatch into the channel, not real offtake.
INSIA reads primary & secondary sales, field activity, targets, returns and schemes — then sends each person a different, personalized alert, on the channel they already live in.
Hi John, good morning.
Here are your INSIA insights for this week.
East zone is tracking $34.5M below baseline this month — New York alone is down 37% ($92.4M → $57.9M). Brooklyn and Queens drive 71% of the shortfall, and returns are wiping out distributor revenue across New York.
If the trend holds, that's a ~$13.5M annualized risk, with premium-mix erosion pressuring metro margins.
Recommended: ask your National Sales Head to lead a New York recovery review this week.
Sent by INSIA • check our website • @forty4Hz
No inflated ROI promises. These are the operating improvements teams see when the right people act on the right signal in time.
Figures reflect typical patterns on real manufacturing data — your first 48-hour report quantifies the exact numbers for your business.
No long onboarding, no data warehouse project. Send three exports and we'll show you exactly where your revenue needs attention.
Three required files — most teams export these in minutes.
A real risk report on your own data, ready to act on.
From primary dispatch to the field-force shelf — see what needs attention before the month is lost. Under NDA, always.
Send us primary sales, secondary sales and your sales hierarchy — under NDA — and we'll come back in 48 hours with your first report.
encryptedWe sign a mutual NDA first. Your data is used only to build your report and deleted on request.