This metric measures the distinct reach of content, indicating the number of unique users who have engaged with the page or post.

KPI Definition

"Page Impressions Unique" within a social media Key Performance Indicator (KPI) sheet refers to the comprehensive tally of individual views on a specific page or post, excluding any repeated visits from the same user. This metric offers a robust insight into the genuine scope of audience engagement, showcasing the actual number of unique individuals reached by the content, thus providing a substantial indicator of the effectiveness and appeal of the social media presence or campaign.

Business Value

Page impression is a good way to determine the exposure of your page or posts. Unique page impressions mean these people viewed content from your page at least once.