The number of times a paid social media post is displayed to unique users or accounts. This metric measures the reach of paid content to distinct individuals, excluding duplicate views.

KPI Definition

The count of how many times a sponsored post or advertisement has been seen by individual users who are unique, meaning each user is counted only once regardless of how many times they view the content. This metric helps gauge the specific reach and engagement of paid promotional content. It gauges the unique reach of paid content by excluding repeated views from the overall impressions, providing insights into the distinct audience engagement with the promoted material.

Business Value

Paid page impressions are crucial to get instant traffic or to promote your product or service in a limited time. This KPI can help businesses understand whether their content is reaching the correct target audience or not based on the interaction it receives.