The number of times a page's content is displayed to users through organic (non-paid) reach.

KPI Definition

"Page Impressions Organic" refers to the total number of times a page's content, such as posts or updates, is displayed on users' screens through organic means within a given period. Organic impressions occur when the content is shown to users without any paid promotion or advertising. These impressions are generated through users discovering and engaging with the page's content naturally, such as through their news feed, recommendations, or direct searches. Monitoring organic impressions helps page administrators assess the reach and engagement of their content among their existing audience and potential new followers. It also provides insights into the effectiveness of their organic content strategy, as well as the level of interest and visibility the page receives without relying on paid advertising.

Business Value

An organic page impression is always a good thing because it counts the genuine views or exposure of your page & posts.