"Page Fan Removes Unique" represents the count of unique users who have individually unfollowed or removed themselves as fans from a page.

KPI Definition

"Page Fan Removes Unique" refers to the count of individual page fans who have actively chosen to unlike, unfollow, or remove their association with a specific social media page. It measures the rate of fan attrition or disengagement from the page over a specific time period. This metric is valuable for assessing the effectiveness of content, campaigns, or strategies employed by the page, as well as understanding the factors that may contribute to fan disengagement. By tracking the number of unique fan removes, page administrators can gain insights into the overall health and appeal of the page, identify areas for improvement, and take appropriate actions to retain and grow their fan base.

Business Value

If fans start to dislike your page, it is not a good sign. Page dislike means people who used to appreciate your content by liking it are no longer engaging with your page. It may happen because you are not pushing quality ore relevant content