"Page Engaged Users" denotes the total number of unique users who engaged with a page's content, including likes, comments, and shares.

KPI Definition

Page Engaged Users refers to the number of unique individuals who actively interact with a social media page or its content. It counts the people who like, comment, share, click on links, or engage in any other way with the page. It shows how many individuals are actively involved with the page, indicating their level of interest and participation. This metric helps social media managers understand how well their content is engaging the audience and can guide them in improving their social media strategy to drive more interaction and engagement.

Business Value

Engagement by users can get your brand to reach a larger audience because they find value in your product, and like your content. These users can act as your brand advocates or loyalists that can indirectly promote your product and drive company's growth. Having a high number of engaged users can lead to higher revenue.