"Page Content Activity" refers to the overall level of user engagement and interaction with the content posted on a page.

KPI Definition

Page content activity refers to the measures that assess how users engage with and respond to the content posted on a social media page. It includes metrics like the number of likes, comments, shares and clicks on links within the content. These metrics help evaluate the popularity, interactions and effectiveness of the content in reaching and engaging the target audience. By monitoring these metrics, we can understand how well the content is performing and make improvements to drive better engagement and results.

Business Value

Page content activity communicates about your business, product, or service, the problem that your business is solving. If you have high page content activity that means you are regularly pushing content to educate audience about your business