"Page Call Phone Clicks Logged In Unique" refers to the number of unique logged-in users who clicked the call button on a page.

KPI Definition

"Page Call Phone Clicks Logged In Unique" in simpler terms refers to the number of different users who clicked on the "Call" button on a social media page while they were logged into their accounts. It counts each user only once, regardless of how many times they clicked the button. This metric helps measure how many unique users are interested in initiating a phone call through the social media page. It provides insights into the effectiveness of the ""Call"" button in attracting user engagement and potentially converting them into leads or customers through phone calls.

Business Value

This KPI helps businesses see how many people are trying to get in touch with them through phone calls.

Movement Direction

Focus on improving this KPI, because if you get more phone calls, the chance of getting more inbound leads also becomes higher.