Reach refers to the total number of individuals exposed to our message or content.

KPI Definition

“Reach” means the number of people who see a particular post, advertisement, or campaign. It tells you how many people have been exposed to your content. In social media marketing, measuring reach is important because it helps them understand how many people their marketing efforts are reaching. By analysing reach, they can see how well their message is getting out there and make informed decisions to improve their strategies in the future. Reach is just one of the ways they measure the success of their social media marketing campaigns.

Business Value

Reach KPI shows how much awareness you brand is building and based on the results you can understand what kind of content works for your page