Marketing KPIs
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Page Impressions
Page Impressions
Page Impressions" refers to the total number of times a page's content, such as posts, updates, or advertisements, is displayed on users' screens. It represents the overall visibility or reach of the page's content
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The total number of times a page's content, including posts and ads, is displayed to users.

KPI Definition

"Page Impressions" refers to the total number of times a page's content, such as posts, updates, or advertisements, is displayed on users' screens. It represents the overall visibility or reach of the page's content. Each time the content appears on a user's screen, it counts as one impression, regardless of whether the user engages with it or not. Tracking page impressions provides insights into the potential exposure and impact of the content among the target audience. It helps page administrators understand the level of interest or attention their content is generating and can be used to evaluate the effectiveness of marketing campaigns or the overall reach of the page. By analyzing page impressions, administrators can optimize their content strategy, identify popular or engaging posts, and make data-driven decisions to enhance audience engagement and increase brand visibility.

Business Value

Page impressions are a good way to find out how many people have viewed any content from your page. Please note these impressions are not unique. It counts multiple views by a single user as multiple impressions only. For example: If a user views your posts twice, the impressions count will be 2.

Movement Direction

Sample Formula

SUM (page_impressions)

Should Aim For
1
Higher page impressions mean many people are viewing content from your page.
2
Focus on improving the value of page impressions KPI to get more people from your target audience interact with your post or page.
3
Track Similar KPIs
Page Fan Removes Unique
Page Fan Removes Unique refers to the count of individual page fans who have actively chosen to unlike, unfollow, or remove their association with a specific social media page
Page Fan Removes
Page Fan Removes, refers to the number of individuals who have unfollowed or unsubscribed from a social media page within a specific period. It measures the reduction in the number of fans or followers of a page
Page Fan Adds
Page Fan Adds refers to the number of new people who have started following or subscribing to a social media page within a specific time period.
Page Fan Adds Unique
Page Fan Adds Unique refers to the count of new, distinct individuals who have started following or subscribing to a social media page within a specific period. It measures the number of unique people who have chosen to connect with the page and become fans or followers.
Page content activity
Page content activity refers to the measures that assess how users engage with and respond to the content posted on a social media page.
Page Engaged Users
Page Engaged Users refers to the number of unique individuals who actively interact with a social media page or its content. It shows how many individuals are actively involved with the page, indicating their level of interest and participation.
Page Consumptions Unique
Page Consumptions Unique in simpler terms refers to the count of individual users who have interacted with the content on a social media page
Page Consumptions
Page Consumptions in simpler terms refers to the total number of interactions or actions that users take when engaging with the content on a social media page. It includes things like clicking on links, viewing photos or videos, expanding posts, and interacting with hashtags or mentions.
Page Call Phone Clicks Logged In Unique
Page Call Phone Clicks Logged In Unique in simpler terms refers to the number of different users who clicked on the "Call" button on a social media page while they were logged into their accounts.
Page Actions Post Reactions Wow
Page Actions Post Reactions Wow means keeping track of how many people reacted to a post with a "Wow" or a similar expression of astonishment
Page Actions Post Reactions Anger
Post Reactions Anger means keeping track of the number of people who reacted to a post with anger or frustration. This helps us understand how the content affects people's emotions and tells us if the post was controversial or struck a nerve
Page Actions Post Reactions Like
Post reactions like, we can see how engaged people are and whether they have a positive response to the content. It helps us understand what content resonates with the audience and what they find interesting.
Page Actions Post Reactions Haha
Post Reactions Haha means keeping track of the number or percentage of people who reacted to a post with laughter. This tells us if the content was funny or amusing to the audience
Page Actions Post Reactions Love
Page Actions Post Reactions Love means keeping track of how many people clicked the "Love" button on a post. This tells us how much people feel a strong positive affection or admiration towards the content.
Page Actions Post Reactions Sorry
Post Reactions Sorry indicates instances where users express regret or apologies in response to content, reflecting negative sentiment or reactions.
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