The number of unique users who have seen a page's content without it being shared by others.

KPI Definition

"Page Impressions Nonviral Unique" refers to the count of unique impressions generated by the nonviral content of a specific social media page. Nonviral content refers to the page's posts, updates, or advertisements that are not shared or spread through viral means, such as user sharing or organic reach. This metric captures the number of distinct individuals who have viewed the nonviral content, excluding duplicate views from the same user. It provides insights into the specific reach and engagement generated by the page's original content. Tracking unique nonviral impressions helps administrators assess the effectiveness of their nonviral content strategy, understand the level of interest from their unique audience, and identify opportunities to improve the impact of their page's original posts and updates.

Business Value

Page Impressions Non-viral Unique in a social media KPI sheet lies in its ability to measure the reach and engagement of a brand's content among its organic audience. This metric indicates the total count of unique views generated through non-viral means, such as direct page visits, searches, or regular feed browsing, excluding views resulting from viral sharing or amplification.