Marketing KPIs
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Page Get Directions Clicks Logged In Unique
Page Get Directions Clicks Logged In Unique
Page Get Directions Clicks Logged In Unique refers to the count of unique logged-in users who have clicked on the "Get Directions" button on a specific social media page.
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The number of unique logged-in users who have clicked on the "Get Directions" button on a page.

KPI Definition

"Page Get Directions Clicks Logged In Unique" refers to the count of unique logged-in users who have clicked on the "Get Directions" button on a specific social media page. This metric tracks the number of individuals who have expressed an intent to receive directions or location information associated with the page. By capturing unique logged-in users, it helps identify the distinct individuals interested in obtaining directions. This information is valuable for businesses or organizations with physical locations as it indicates user interest in visiting their premises. Monitoring this metric allows page administrators to understand the level of engagement with the "Get Directions" feature, assess the effectiveness of their page in driving physical traffic, and optimize location-based marketing efforts to enhance footfall and improve customer experience.

Business Value

Page get direction clicks mean people intent to find more about your business location, it may be because they are planning to visit, or may want to know where your business is situated. Having more and more people visit your place of business is a good thing

Movement Direction

Sample Formula

SUM (page_get_directions_clicks_logged_in_unique)

Should Aim For
1
Focus on improving get direction clicks because that leads to an increase in footfalls at your office or place of business. .
2
Higher footfall means high chances of generating leads
3
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