The average number of page fans who are actively engaged or online on a particular day.

KPI Definition

"Page Fans Online Per Day" refers to the number of page fans who are active or online on a specific social media page within a given day. It provides insights into the level of engagement and potential reach among the page's fan base at a particular time. By tracking this metric, page administrators can determine the peak periods when their fans are most likely to be active and tailor their content or engagement strategies accordingly. Understanding the number of online fans per day allows administrators to optimize the timing of posts, live events, or promotional activities to maximize audience reach and engagement. It also helps gauge the overall popularity and level of interest in the page's content, as well as inform decisions related to content scheduling and community management efforts.

Business Value

Page Fans Online Per day in a social media KPI sheet lies in its capacity to provide insights into the real-time presence and engagement of a brand's audience on social media platforms. This metric indicates the average number of followers or fans actively interacting with the brand's page or content on a daily basis.