"Page Fan Removes" indicates the number of users who have unfollowed or removed themselves as fans from a page.

KPI Definition

Page Fan Removes, in terms of social media Key Performance Indicators (KPIs), refers to the number of individuals who have unfollowed or unsubscribed from a social media page within a specific period. It measures the reduction in the number of fans or followers of a page, indicating the loss of individuals who were previously connected to the page. This metric helps social media managers understand the attrition or disengagement of their audience by tracking the number of individuals who have chosen to stop following or subscribing to the page. Monitoring Page Fan Removes allows managers to assess the effectiveness of their content and engagement strategies in retaining their audience and identify any areas that may need improvement to reduce unfollows or unsubscribes.

Business Value

If fans start to dislike your page, it is not a good sign. Page dislike means people who used to appreciate your content by liking it are no longer engaging with your page. It may happen because you are not pushing quality or relevant content anymore