"Page fan adds" represent the number of new users who have become fans or followers of a page.

KPI Definition

Page Fan Adds refers to the number of new people who have started following or subscribing to a social media page within a specific time period. It measures the growth of the page's fan base by counting the individuals who have chosen to connect with the page and receive its updates. This metric helps evaluate how successful the page is in attracting new followers and expanding its audience. By tracking Page Fan Adds, we can assess the effectiveness of their strategies in growing the page's popularity and engagement.

Business Value

Whenever a fan comments, shares or reacts to your posts, the action becomes visible to all the people in the fan's network. Fans boost your brand visibility, content reach and increase awareness around your product and service