"Page Fan Adds Unique" signifies the count of unique users who have newly become fans or followers of a page.

KPI Definition

Page Fan Adds Unique refers to the count of new, distinct individuals who have started following or subscribing to a social media page within a specific period. It measures the number of unique people who have chosen to connect with the page and become fans or followers. This metric focuses on counting individual users rather than the total number of times the action of following or subscribing has been taken. It helps us understand the growth of their page's audience by tracking the number of new, unique individuals who have become fans or followers.

Business Value

Whenever a fan comments, shares or reacts to your posts, the action becomes visible to all the people in the fan's network. Fans boost your brand visibility, content reach and increase awareness around your product and service