"Anger" in Page Actions/Post Reactions refers to a negative emotional response and displeasure expressed by users towards content.

KPI Definition

"Post Reactions Anger" means keeping track of the number of people who reacted to a post with anger or frustration. This helps us understand how the content affects people's emotions and tells us if the post was controversial or struck a nerve. By monitoring anger as a post reaction, we can evaluate how well the content engages people, but it's also important to be mindful of potentially divisive posts that may attract negative sentiment. Tracking anger as a post reaction over time helps us see trends and compare it with other emotional responses to get an overall sense of how people feel about the content on the social media page.

Business Value

Anger reaction means people are reacting angriliy to your posts/page because they may not agree with your messages, information conveyed.